Market Demand Factors for Massagers
With the development and progress of society, people pay more and more attention to physical and mental health, and their awareness of health care is increasing, which has created a huge demand for self-care ability. Since the beginning of the 21st century, factors such as the development of the global economy, the aging of the population, and the proliferation of sub-health have driven the continuous and rapid expansion of the massage appliance market. At present, massage appliances are widely serving various user groups, including sub-healthy people, middle-aged and elderly people, and important groups such as business travelers and office workers, and have a broad market development space.
- Consumer income and expenditure level, health awareness level
The disposable income of various types of consumers has a key influence on their consumption expenditures, including health expenditures. When their income levels rise and their health awareness levels increase, consumers pay more attention to consumption that can improve long-term quality of life, such as healthcare.
- Scale of sub-healthy population
In today’s society, the pace of people’s life is constantly accelerating. Many people are under great pressure from work, study, and life for a long time. The body and mind are constantly tense, and it is easy to enter a sub-health state, which in turn leads to various chronic diseases. Massage equipment can help sub-healthy people achieve self-service daily massage, health care and relaxation, and improve their physical and mental state.
- The rate of population aging
The accelerated aging of the global population is an important factor driving the rapid growth of the massage appliance industry. According to United Nations standards, countries or regions with a population over 65 accounting for more than 7% of the total population are considered to have entered an aging society. Middle-aged and elderly people generally suffer from health problems such as poor blood circulation, muscle aging, and osteoporosis, and massage appliances can provide independent massage and health care services for the middle-aged and elderly.
- Scale of business travel office crowd
With the increasingly active trade in goods and services and people-to-people and cultural exchanges between different regions, the number of business travelers who travel frequently between different cities and different countries continues to grow, and the time they spend on the journey also continues to increase. The main means of transportation for business travelers to travel long distances include planes, high-speed rails, high-speed trains, long-distance buses, etc., so they have to be bound in a small space for a long time, and generally suffer from physical discomfort such as limb stiffness and soreness.
Due to the popularization of office electronics, the daily work of workers in all walks of life is becoming more electronic and networked, and they need to use electronic devices such as computers and mobile phones for a long time, which can easily lead to fatigue and swelling of the eyes, stiffness of the cervical and lumbar spine, shoulder and back pain, etc. Symptoms of discomfort.
- The degree of intelligence of massage appliances
With the development and promotion of technologies such as the Internet of Things, big data, cloud computing and artificial intelligence, consumers have become accustomed to conveniently controlling various smart products through mobile devices such as mobile phones. In this context, users of massage appliances are also increasingly demanding intelligent products, and intelligent products that can adjust massage rhythm, intensity, temperature and other elements according to the user’s personal situation can better meet user needs.
